Section 1: Salesforce for Sales, Marketing, and Customer Relationship Management

In this section, we will cover the Salesforce standard objects and how they interact across the sales, service, and marketing business units.

We will look at the following chapters in this section:

• Chapter 1, Getting Started with Salesforce and CRM
• Chapter 2, Understanding Salesforce Activities
• Chapter 3, Creating and Managing Leads
• Chapter 4, Business Development with Accounts and Contacts
• Chapter 5, Using Opportunities Effectively
• Chapter 6, Achieving Business Goals Using Campaigns
• Chapter 7, Enhancing Customer Service Using Cases
• Chapter 8, Business Analysis Using Reports and Dashboards