Minimal Viable Product Case Studies

In this final chapter, we explore different strategies for the construction of a Minimal Viable Product (MVP).

These include the following:

• Concierge
• Landing page
• Fake-O-Backend
• Competitor apps
• Analog
• Dry-wallet
• Letter of intent

The preceding strategies provide a framework for running quick experiments at varying levels of fidelity, and leveraging the learnings to answer high-risk assumptions about your app's business model canvas.

In this chapter, we'll pe into an MVP case study to learn more about how they are applied across a series of experiment loops.

We'll discuss Fun with Charades, an app that my team and I built to help people around the world play charades through an online video chat room. We'll discuss the original vision, key high-risk assumptions we faced, how we developed a hypothesis-led approach to testing them, how we iterated based on learnings, and our final conclusions.