Enterprises embarking on this journey

A Forrester Consulting research study commissioned by Accenture Interactive found that the key drivers of digital transformation are profitability, customer satisfaction, and increased speed-to-market.

Many enterprises are, in fact, already on the path of digital transformation. It is no more a buzzword, and enterprises are indeed making every effort to transform themselves using technology as one of the drivers and, you guessed it right, the other one being data.

Enterprises taking this path have clearly defined objectives. Obviously, this changes according to the enterprise and the business they are in. But some of the common ones, in no particular order, are as follows:

• Radically improve customer experience
• Reduce cost
• Increase in revenue
• Bring in differentiation from competitors
• Tweak business processes and, in turn, change the business model