Relevance to enterprises

A Data Lake brings a variety of capabilities to the enterprise by centralizing the data. With data being centralized, the enterprise can tap into capabilities that have not yet been explored. This data can help enterprises with a lot more meaningful business insights when compared to any single system in the enterprise. Additionally, with a lot more advancements in Data Science and Machine Learning, a Data Lake can help with many more optimized operating models for the enterprise as well as specialized capabilities like predictive analysis, recommendations and so on for future growth. 

These are hidden capabilities and have never seen the light of day until this point as the so-called important data is out of reach from people who can see relevant insights to make or transform the business in a better way.